In the current economic climate, more and more people start looking into ways to ensure that despite all the difficulties, donations and funds keep flowing in for charities and nonprofit organizations. One of these people is British-born businessman Julian Worth, who might have just found a way to revolutionize the usual process of charity donations. His brainchild, the recently launched Xperedon (a Swiss-designed platform applications that was built from a $5m investment and some three years of development) combines the act of giving with the functionalities and the benefits of social media, a concept that hallmarks practically all successful new media ventures of the recent years.
In the core of the Xperedon platform are an ever-growing database of charities (5,629 charity organizations are listed at the time of writing this article) and the innovative idea called „charity profile” or „charity portfolio”, a handpicked selection of registered users, that consists of up to 20 charities of their choice, that they intend to support. Users manage these portfolios freely, adding and removing charities, sharing their profiles to show off, or opting for private donations, that are not visible to others. They can select regular donations, with monthly plans starting as low as $10, or they can obviously choose occasional donations with any amount. „Think of it as your personal charity DNA,” says Julian Worth, who hopes that it’s just a matter of time, when these charity profiles will become as popular and important to their users, as their Facebook accounts or Twitter feeds. „Xperedon is all about lifestyle giving, making it relevant and fun, while putting control firmly in the hands of the donor,” he adds.

