Television personalities, music stars and other celebrities – all members of the American Red Cross National Celebrity Cabinet – decided to support the American Red Cross to give and to encourage their fans to donate in the frameworks of the organization’s Holiday Giving Campaing.
Participating celebrities include actors Josh Duhamel, Marlee Matlin, Jane Seymour, Jackie Chan and Jimmy Smits; television personalities Dr. Phil McGraw, Nancy O’Dell and Leeza Gibbons; and award-winning music stars Chayanne, Reba, Rascal Flatts, Wynonna Judd, Sara Evans and Pat Green, American Red Cross said in a statement earlier this week.
Part of the holiday charity campaign is an online catalog whithin the American Red Cross’s webstore, called “Gifts that Save the Day“, enabling people to make donations that could provide food and shelter for victims of disasters. The donation can be a military comfort kit with a robe, a phone or a music card, or simply basic necessities that would help families that lost everything in a catastrophe. Donations made through the “Gifts that Save the Day” program, that are Red Cross program area-specific, rather than attached to a specific program of the organization, are entirely tax-deductible – Red Cross notes. Other ways of donating in this holiday season includes the making of a $25 donation by texting the word “GIFT” to 90999.
“This holiday season, I’m giving the gift of hope by supporting my local American Red Cross,” Reba said in a video message about the campaign. “Instead of sweaters and ties, I’m giving gifts from the Red Cross Holiday Giving Catalog.” Reba also has sent an e-mail to Red Cross supporters nationwide encouraging them to donate this holiday season.
“Perhaps it’s because my father was a doctor, or because I played one on television, but I think my favorite gift in the catalog is the gift of vaccination against measles,” Jane Seymour, the primary celebrity spokesperson for the campaign said. “It’s a great honor to be asked to take part in this worthwhile endeavor for the American Red Cross. I can tell you from personal experience that the time I spend volunteering has enriched my life,” she added.
Celebrities, such as Wynonna Judd, Chayanne, Rascal Flatts, Reba, Matlin, O’Dell, Evans, Green, Gibbons and Chan also used their Twitter and Facebook pages to encourage their fans and followers to participate in the campaign. “$25 vaccinates 25 children around the world against measles. Wanna help? http://bit.ly/RCHoliday“, Judd tweeted.
According to the American Red Cross, a recent survey shows that despite economic difficulties and the current downturn, 57% of Americans are planning to give at least $50 to charitable causes throughout this year’s holiday season.